WSL takeover complete â hereâs what has changed
The 2024-25 Womenâs Super League season starts on Friday, 20 September
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Published
A new independent company owned by clubs which has taken over the top two tiers of English womenâs football can elevate the game to âunprecedented levelsâ, says its chief executive.
Womenâs Professional Leagues Limited (WPLL) now controls the Womenâs Super League and Womenâs Championship, and says it will create a ânew eraâ for the sport.
WPLL â which was known as NewCo before the deal was done â will be led by former Nike director Nikki Doucet, who said English womenâs football has had âunprecedented growthâ, but can go further.
Doucet said: âWe are fiercely committed to building on this momentum by creating a thriving landscape which prioritises the welfare and development of players, fosters and excites a vibrant fan community, and nurtures the sportâs growth.â
With the change of ownership now complete, BBC Sport takes a look at what is different and what might be on the horizon.
What are the immediate changes?
Doucet now manages Englandâs top two leagues and chairs a body which is owned by the clubs competing in each division.
There are also other differences, including the Premier League providing the WPLL with funding.
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The WPLL is fully independent of the Football Association and has full control of the two divisions
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Each of the 23 clubs â 12 in the WSL and 11 in the Championship â own a stake
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The Premier League has given the WPLL a ÂŁ20m interest-free loan
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The Premier League will offer support in areas including broadcasting, commercial and football operations
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A new board has been founded to manage the body
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The FA retains a âspecial shareâ which gives it the right to a portion of the revenue once thresholds are met, to reinvest in grassroots womenâs and girlsâ football projects
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Published26 January
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Published26 January
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What else is on the way?
Firstly, the company is unlikely to be called the WPLL for long and a renaming will take place in the near future.
The Premier League has a seat on the new board, but the seat only lasts until the ÂŁ20m loan has been repaid.
The WPLL is in charge of negotiating a new broadcast deal. The current rights agreement with BBC Sport and Sky Sports expires at the end of the 2024-25 season.
As it now has full control, the WPLL can also make changes to the structure of the league, invest in new technology and officiating, and implement rule changes.
Who are the members of the new board?
Dawn Airey, who has overseen the two leagues within the FA since 2019, is a member of the new board of directors.
The FA and Premier League both have seats, while there are also three non-executive directors:
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Sean Cornwell â the former chief executive of magazine publisher Immediate Media
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Maria Raga Frances â the former chief executive of online marketplace Depop
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Malcolm Kpedekpo â an ex-professional footballer who is a non-executive director of the Scottish Football Association
There is also a new leadership team who report into Doucet.
That team includes a chief operating officer, interim chief marketing officer, chief football officer and chief revenue officer.
