The 880-year-old B&B embracing Gen Z marketing

An 880-year-old bed and breakfast has gone viral after adopting a Gen Z approach to its advertising.
Fyfield Manor, near Wallingford in Oxfordshire, posted a video to its TikTok page on Monday with the caption: āWhen you ask your gen z daughter to write the marketing script.ā
The video, which describes the B&B as āgiving zenā and āvery demureā, has since been viewed 9.4m times.
The mother and daughter team behind the video said they had been āamazedā by the response to the video.
Frannie Brown said she came up with the idea after seeing similar videos on the platform.
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āThere were various accounts that I like where people would film their dads just going round the supermarket and stuff, and itās kind of funny because itās like the older generation,ā the 26-year-old told the BBC.
Having come up with the idea, she suggested it to her mum Christine.
Christine said: āIām open to anything, because Iāve done the B&B for years and so one can get into a bit of a rut, and I have very nice people coming, but I felt I needed to try something new.
āMost people who come are from the older generation, and I thought itād be nice to try and attract younger people.ā

In the video, Christine can be heard describing the B&Bās features as having āunderstood the assignmentā, and being 880 years old āno capā.
She also describes a medieval dining room as having āso much rizzā.
āI just put myself in [Frannieās] hands and did what I was told and Iām just amazed, being the older generation, I canāt believe that so many people would like it,ā Christine said.
āI didnāt even know what any of the words meant!ā
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The 880-year-old building has been operated as a B&B by Christine and her family for 25 years.
āThe positive thing for me is itās an old house and Iām of the older generation, and weāve already had youngsters staying here having seen previous TikTok videos ā and they love it,ā she said.
Christine finishes the viral video by saying: āWhether you need to recover from a brat summer or menty b ā this is the place for you. Slay!ā
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