âHoliday home dream left us crippled with debtâ
When Andrew and Sue Dawson bought a static caravan at a holiday park on the East Yorkshire coast in 2022, they planned to spend their retirement whiling away weekends at the seaside with their daughters and grandchildren.
Then they received some devastating news. In February this year, Mr Dawson, 59, was diagnosed with incurable cancer.
âThe doctors gave me between six months and â as they described it â a few short years,â he said. âObviously we started talking about the future. It completely changed everything.â
The couple, from Leeds, began getting their affairs in order and decided to sell their caravan at Parkdeanâs Skipsea Sands resort.
But they were in for another shock. The three-bedroom caravan with decking, for which they had paid ÂŁ62,400 in 2022, was worth just ÂŁ17,000 two years later.
âWe were gobsmacked,â said Mr Dawson. âNo one ever told us weâd face that level of depreciation.
âThe salesman sold us the dream, but didnât sell us the reality.â
Since a boom in the 1960s, caravan holidays at Britainâs seaside resorts and rural beauty spots have been a popular choice among families looking for an affordable getaway.
Today there are more than 3,000 parks across the UK. Caravan and camping holidays brought ÂŁ7.2bn into the economy last year, according to industry figures.
The British Holiday and Home Parks Association (BHHPA), the national trade body for the sector, says these sites bring âvital tourismâ and investment âto some of the UKâs most economically challenged areasâ.
The National Caravans Council (NCC), which also represents the industry, said there were âmany thousands of happy holiday caravan owners across the UKâ.
But the Dawsons are not the only family to feel they have been left out of pocket by the dream of owning a holiday home.
Dozens of people have told the BBC they lost significant sums of money â some of them their life savings, pensions or inheritance â after buying a static caravan.
The founder of a group set up to support caravan owners said it was âscandalousâ that âpeopleâs lives are being ruinedâ.
Parkdeanâs website states that âbuying a holiday home isnât considered a financial investment, as holiday homes depreciate in value with ageâ.
But Mr Dawson said a Skipsea Sands salesperson told him caravans âpretty much hold their valueâ.
Only when the Dawsons came to sell, following the cancer diagnosis, did they realise they could recoup only a fraction of their expenditure.
The couple reluctantly agreed to sell their caravan back to the park for ÂŁ17,000 after negotiating with the sales team.
But on the day the Dawsons cleared out their caravan to finalise the sale, Parkdean cut the price they were willing to pay to ÂŁ16,000.
Mr Dawson said his dealings with the park had been âdreadfulâ.
âThe amount of money weâve lost and the way weâve been treated, in my opinion is very underhanded and lacking in transparency,â he added.
He said he felt there had been âa complete lack of empathy, really, knowing my condition, knowing why were selling â that we didnât really have a lot of choiceâ.
âWe feel they let us down very badly.â
After the BBC contacted Parkdean, a Skipsea Sands manager called Mr Dawson and offered to pay him ÂŁ1,000 to resolve the dispute.
A Parkdean spokesperson said the company was âaware of and sympathetic to Andrewâs situationâ and had contacted Mr Dawson âto agree a suitable offer and settle the matterâ.
But Mr Dawson said it was ânever about the money,â adding: âIt doesnât change my view on Parkdean and it doesnât change my view on the industry.â
âHaemorrhaging moneyâ
James and Emma Richardson bought a caravan at Tattershall Lakes resort, in Lincolnshire, for ÂŁ110,000 in 2022.
The couple, from Cleethorpes, used money left to Mrs Richardson by her parents â who died in 2017 and 2018 â to put down a ÂŁ25,000 deposit and entered into a finance agreement to pay for the rest.
They hoped to let relatives use the caravan for free holidays and also rent it out to the public to offset the cost.
Mrs Richardson, 43, said: âI wanted to do something for the family. It was my way of being able to have them gain from me inheriting.
âMum and Dad were very hard-working, very loving. Family was everything.â
The Richardsons said a Tattershall Lakes salesperson assured them they would make enough income from hiring out their caravan to cover their monthly finance repayments of ÂŁ1,269.
Away Resorts, which runs the park and manages rentals, denies any such promise was made. A spokesperson told the BBC the company was clear with caravan owners that âthere are no guaranteesâ about subletting income.
The Richardsons said they found themselves âhaemorrhaging moneyâ after buying their caravan.
âWe had months where we were taking ÂŁ1,200 in rental costs, but we would only receive ÂŁ200 of that because of linen charges, [visitor] passes, cleaning fees,â said Mr Richardson, 46.
âWe were so far short of what we were sold.â
The couple soon decided to cut their losses and offered to sell their caravan back to the park. After this offer was rejected, the Richardsons paid ÂŁ20,000 and handed over their caravan to get out of their third-party finance agreement.
âWe lost, over a period of two years, in excess of ÂŁ50,000, which has just crippled us,â Mr Richardson said.
âIâm still paying credit cards off now. Weâve lost that inheritance that our parents worked all their lives for.â
Mrs Richardson said losing the money her parents had left was a âbitter pill to swallowâ.
She added: âIf it was just my money it would be completely different, but because itâs what my parents worked for⊠I felt like Iâd let them down.â
âDevastating impactâ
Sally Nicholls, 70, from Sheffield, used her entire pension pot and a small loan to buy a ÂŁ69,000 static caravan at Tattershall Lakes in 2021.
She said she told a salesperson she planned to live off the rental income in her retirement and was given figures indicating what she could expect to make.
âAt the time, it looked like a good proposition,â she added.
Ms Nicholls did make a small profit from her caravan in her first year as an owner, but her takings quickly dried up after repeated increases in park charges, which she was forced to pass on to customers.
She then found herself in competition with the park itself, which was able to offer more favourable rates, including free access to facilities, to prospective guests.
âThat more or less put a complete halt to the bookings coming in,â Ms Nicholls said.
Ms Nicholls decided to sell her caravan but, like the Dawsons, was shocked at how little it was now worth.
After Tattershall Lakes declined to buy it back, she ended up selling to an outside trader for ÂŁ17,500.
âIt came as quite a shock to realise that I wasnât going to get my pension back to live on in old age,â said Ms Nicholls, who has since sold her house to free up funds for her retirement and moved to a smaller property in Bolsover.
âI had to consider what I was going to live on,â she added. âThe only option for me was to sell my home.â
Away Resorts said it provided all prospective buyers with âcomprehensive information, including detailed terms and conditionsâ to ensure they had âfull awareness of the potential risks and rewardsâ.
A spokesperson added: âWhile subletting a holiday home can be a way for some owners to generate additional income, we make it clear that there are no guarantees in relation to this, as various factors â including seasonal demand and wider economic conditions â can influence returns.â
âDue diligenceâ
Ibraheem Dulmeer, a barrister who specialises in holiday park law, said caravan buyers were not always fully informed about the agreements they were signing.
He said it was âreally, really essentialâ buyers did âdue diligenceâ and got any promises from salespeople in writing.
âMany people from the outset are not provided with any legal advice or donât obtain any legal advice, they simply go through shaking hands, handing over large sums of money,â Mr Dulmeer added.
âAnd what seems to happen is that, as a result of that, they arenât actually afforded the opportunity to review the terms, review the conditions, and see whether it fits for them. And thatâs where most of the problems really stem from.â
The BHHPA, which represents holiday parks, said it was important consumers âread the small printâ and âfully understand the sales contractâ before committing to buying a caravan.
A spokesperson for the NCC, the trade organisation for the industry, said holiday caravan ownership was âa significant purchase decisionâ and potential buyers should conduct their own research to âfully understand what they are buyingâ.
They added: âWe work with our member parks to remind them of their obligations and responsibilities to help consumers understand clearly what they are buying, when and how they can use their holiday caravan or lodge, and that they treat all customers fairly and honestly using simple language and following best practice.â
Caravan owners are protected by consumer rights laws, which are enforced by the Competition and Markets Authority (CMA) and local Trading Standards offices.
The CMA, a government regulator, told the BBC it could not comment on specific cases, but said businesses must not mislead their customers and any claims about products âmust be honest and transparentâ.
âNational scandalâ
Last year, a petition signed by more than 27,000 people, which called for protections to be strengthened, was rejected by the Conservative government.
The petition was started by the Holiday Park Action Group, which has more than 66,000 members in a Facebook group in which caravan buyers voice complaints.
Its founder Carole Keeble said consumers were âconsistently misled in respect of the true value of the caravans they are buyingâ and claimed the CMA was failing to act.
She told the BBC it was a ânational scandal that people are losing their pensions, inheritance or having to sell their own homes to cover the losses they are incurringâ.
Meanwhile, Ms Nicholls said she wanted a regulator to âstep up and take controlâ of the sector.
She added: âItâs had a devastating impact on me. Itâs changed my life, basically.â
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