Busted vs McFly: Can you have too much nostalgia?
Girls Aloud, JLS and Oasis. What do they all have in common?
Nostalgia.
Itâs everywhere, from music and movies to games and TV shows â and it can be big business.
When the Gallagher brothers announced their reunion tour earlier this year they were the latest household name to spark a ticket-buying frenzy.
Now Busted and McFly have announced a âmega tourâ â co-headlining a series of dates around the UK.
Both bands have been around since the early noughties and have had their fair share of break-ups, reunions, hiatuses and comebacks over the years.
Itâs not the first time the two have joined forces.
Back in 2014, members of both formed âsupergroupâ McBusted without Busted frontman Charlie Simpson.
Now heâs back, and for fans itâs a dream reunion and a chance to relive their memories.
But can you have too much nostalgia?
When BBC Newsbeat speaks to Bustedâs Matt Willis and McFlyâs Harry Judd ahead of their rehearsals, Matt admits the groups were âquite shy of that wordâ.
âWe didnât want to be nostalgic,â he says.
âItâs something you never want to be as a band.â
But, Matt admits, the power of nostalgia is âmassiveâ and thereâs nothing like the feeling it gives you.
âItâs a huge thing when you feel that,â he says.
âThereâs certain things about our bands, which remind people of a pinnacle moment in their life.â
Harry says there are times when both bands want to move on because theyâre still releasing new music.
âBut also, be proud of your past and let people enjoy that nostalgic feeling,â he says.
Itâs an emotion star girl Melissa Larsson, a fan of both bands, is happy to experience.
âI personally live on nostalgia,â she tells Newsbeat.
âWe were younger, itâs a nice memory⊠people look back fondly.â
Melissa agrees that there a lot of comebacks and reunions right now, but is convinced the bands genuinely enjoy working with each other and hanging out.
And she wouldnât mind if some of her other favourite bands followed Busted and McFlyâs lead.
âI donât see it as a negative whatsoever,â she says.
Nostalgia isnât a guarantee of success for established bands, but it doesnât hurt, either.
Kriss Thakrar, from analytics company Midia Research, tells Newsbeat comfort and familiarity are one of the biggest draws for long-time fans.
âNostalgia really kicked up during the pandemic when people were seeking comfort from the chaos,â he says.
âThe world is still a pretty chaotic and uncertain place so the drive toward nostalgia hasnât subsided.â
He also tells us that is more difficult to break into music now, resulting in less new music and fewer artists able to make an impact on culture.
âFollowing niche artists may not work for everyone and in some ways nostalgia feeds into a longing for a more mainstream past that has been lostâ.
The bands had been building up to the joint tour announcement over the summer, framing the gigs as a battle of âBusted Vs McFlyâ.
After sharing 21 years in the spotlight, the boys say the hook for the upcoming shows is them settling once and for all the âunderlying rivalryâ between them.
When two beloved groups announce a comeback it usually generates headlines, but do they ever worry that theyâre holding newer bands back?
âI donât think so, no,â says Harry.
âWe always look forward to having support acts at our shows and supporting young artists.
âThis year, Iâve had a band in the studio and recorded four tracks for them.
âHopefully weâre not getting in the way of anyoneâs potential success.â
Itâs easy to write off reunions as a lazy cash-in, but the dedicated fans who are likely to turn up will want an experience to remember.
Obviously, Harry and Matt say they want to give everyone at their concert the best night of their lives.
And, Matt says, while itâs up to bands to choose what they offer in terms of premium tickets, thereâs a limit to what people will put up with.
âIf you make every ticket extortionately expensive, then itâs so out of order on most of your fan base,â he says.
As for whether theyâll still be playing in the Year 3000, theyâre not sure â but they donât see themselves stopping yet.
âWhat are we going to do, retire because weâre successful?â Matt says.
âCan I see myself doing this at 50? I donât know,â he says. âRight now, I love it, and Iâm fully invested.â
Harry adds: âNothing compares to being on a stage with your instrument playing to your fans, nothing beats it.â
âI canât ever see myself not wanting to do it,â he says.