Coventry aims to challenge âstatus quoâ at IOC
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Kirsty Coventry hopes to âchallenge the status quoâ at the International Olympic Committee (IOC) should she be elected as its first female president.
The 41-year-old former swimmer would also become the youngest person and the first from outside Europe or North America to head the organisation in its 130-year history should she see off six other candidates and succeed Thomas Bach in Marchâs vote.
The Zimbabwean, who is Africaâs most-decorated Olympian, wants to go further in empowering female athletes by putting in place stronger safeguarding procedures and providing more support for mothers.
âI want to show people and women across Africa and the world: âDonât be afraid of anythingâ,â Coventry told BBC Sport Africa.
âIf you believe in something and know you can lead an organisation, donât be too scared to put your hand up and do it.
âItâs time for women in Africa to stand up and lead, to not be afraid of leading, and to not be afraid of leading in a different way.â
Coventry won seven medals, including two golds, across the Athens 2004 and Beijing 2008 Games, and has served as her countryâs minister of sport, arts and recreation since September 2018.
She is also currently leading IOC commissions overseeing progress on the Dakar 2026 Youth Olympics and 2032 Brisbane Olympics.
Streaming and a battle to âremain relevantâ
Coventry says her bid to become IOC president is motivated by her desire to âgive backâ to the Olympic movement which has changed her life âfor the betterâ.
Describing herself as being at âthe crossroads between the older generation and the younger generationâ, she intends to embrace new technologies such as online streaming and artificial intelligence (AI) in order to âremain relevantâ.
âOne of my expectations from our media rights holders is, how are we going to access streaming around the world?â she explained.
âWe saw, for the first time, NFL games over Christmas Day being streamed on Netflix.
âWhat does that look like for us? That is going to be very important as we move into the future.
âI do believe that if we can open up opportunities in these new areas, we create more fans which should in turn bring new revenue opportunities.â
Meanwhile, Coventry believes AI could benefit athletes on her home continent by helping them gain better access to training tools, doctors and nutritionists.
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Published19 December 2024
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Support for female athletes
As the only woman in the IOC presidential race, Coventry is keen to support female athletes, particularly around what she describes as âsensitive topicsâ.
The introduction of a dedicated room for nursing mums at the most recent Olympics is one particular step which she wants to build on.
âThis is a great program,â she said.
âWeâre going to help mothers come to the Games, and weâre going to cover that extra ticket. For me, those are the kinds of programs that help more athletes than just a select few.â
Yet instances of gender based violence suffered by female athletes, particularly in East Africa, have highlighted a deeper problem.
World Athletics has already identified campaigning on that issue as a priority but Coventry aims to take that further.
âIf we have an Olympian thatâs doing some incredible work on gender based violence, how do we support that?â she explained.
âIs there a sponsor [or] philanthropist that, as the IOC, we can reach out to and put in touch with that Olympian to amplify what theyâre doing â to take their voice, their message, from one community to an entire country, to an entire continent?â
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Published5 September 2024
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Ensuring fairness in womenâs competition
The complicated issue of rules and criteria on transgender athletes would also be high on Coventryâs list of priorities.
The Paris Games were mired in controversy when Algeriaâs Imane Khelif won womenâs welterweight boxing gold a year after being disqualified from the World Championships for reportedly failing gender eligibility tests.
Coventry, much like fellow IOC presidential candidate Lord Coe, is keen to protect the female category by relying on scientific studies â but the Zimbabwean said the matter would be open to review in the future.
âItâs our duty to ensure equal opportunity and fairness within our competitions,â she said.
âI donât believe we can do that based off of the medical and science research that Iâve seen if we add or allow for transgender women to compete in the female category right now.
âIt is very clear that transgender women are more able in the female category, and can take away opportunities that should be equal for women.
âIf that changes and thereâs new ways of doing things, then weâll look at that.â
Meanwhile, Coventry intends to work with individual international sporting federations to ensure that criteria on transgender athletes are consistent across the board.
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Published13 November 2024
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Better use for prize money
Coventry does not believe in offering prize money at the Games, an incentive which was first seen at Paris 2024 when World Athletics offered $50,000 to every gold medallist in track and field.
Instead, she argues that funds would be better spent elsewhere as prize money would only benefit top athletes.
âWe have 10,500 athletes at the Summer Olympic Games and nearly 3,000 at a Winter Games. How do we impact them?â she said.
âHow do we ensure that Olympians, or prospective Olympians and athletes from around the world get better access to sport, to training, to health and mental health [support]?
âThose are the programs that I would like to focus on.â
The other six candidates for the IOC presidency are Franceâs David Lappartient, Japanâs Morinari Watanabe, Prince Feisal al Hussein of Jordan, Spainâs Juan Antonio Samaranch Jr, Swedenâs Johan Eliasch and the UKâs Lord Sebastian Coe.