Boom or bust? Golf in flux but is it really thriving?

Tiger Woods and Rory McIlroyâs indoor TGL venture is aiming to bring the game to a new audience
-
Published
Crisis, what crisis? Are the doomsayers mistaken over the current state of professional golf?
Are we wrong to keep highlighting divisions and splits, tumbling television audiences and the controversial sources of so much of the sportâs income?
Should we not be viewing this from a glass half full perspective? Indeed if we do, is the tumbler not overflowing with good news? Look at what is happening in the royal and ancient game.
It is back live on free-to-air television in the UK, the leader of the free world is brokering a united future and top stars are stirring up a giant simulator to âgrow the gameâ.
A game that, by the way, is growing.
-
-
Published1 hour ago
-
-
-
Published14 hours ago
-
-
-
Published1 day ago
-
At its recreational level the post-covid boom is being sustained. More people are playing, âinfluencersâ are attracting dedicated followings and the latest season of a behind the scenes docu-series is about to drop on Netflix.
Whatâs not to like? Tiger Woods makes his latest comeback this week at Torrey Pines and we are edging ever closer to the yearâs first major at a time when the four grand slam tournaments have never been stronger.
Last weekend there was action all over the globe, with an international array of golfers competing for vast sums of money.
Polandâs Adrian Meronk pocketed a cool $4m (ÂŁ3.2m) for victory under the lights in LIVâs season opener in Riyadh, Saudi Arabia, while Tom McKibbinâs debut yielded more than $1m in individual and team earnings for the young Northern Irishman.
What a time to be a male pro golfer.
Thomas Detryâs brilliant win at the Phoenix Open earned the Belgian $1.67m while in Qatar, the DP World Tourâs players scrapped over spoils, admittedly smaller but guaranteed by the European tourâs alliance with America.
Chinaâs Haotong Li pocketed ÂŁ341,000 for his victory, taking a big step towards gaining access to the riches of America next season, made available to the top 10 not otherwise exempt in the Race to Dubai.
Isnât this the essence of professional golf? Creating tournaments that supply lucrative livings for the very best players in the world?
Of course it is.
And LIV, whose arrival prompted such a cash injection is off to a flier at the start of its fourth season. New chief executive Scott OâNeil is already chalking up handy victories.
A TV deal with Fox Sports in the US is a significant upgrade on the CW Network â a backwater in terms of sports broadcasting â and now the agreement with ITV means live golf is again available free-to-air in the UK.
An even bigger success is the R&A and the USGA providing formalised pathways for those competing in these 54-hole shotgun starts to qualify for The Open and US Opens.
LIV just got legit and that is a very big deal.
The game remains split, though, while creating the competitive tension that is benefitting players â just as OâNeilâs predecessor Greg Norman predicted it would.
Separate camps remain, in one corner The PGA and DP World Tours, LIV in the other; with the Masters, US PGA Championship, US Open and Open sitting in the middle.
Those four majors are the only places where we can see all of the worldâs best players; Scottie Scheffler, Xander Schauffele and Rory McIlroy take on LIV recruits such as Bryson DeChambeau, Jon Rahm and Brooks Koepka.
The majors are exactly what is said on their tin and have never been more eagerly anticipated. They also show an elevated state that golf could achieve on a far more regular basis.
And this is where the leader of the free world comes in. US president Donald Trump wants unity, sees nothing wrong with doing deals with Saudi Arabia and has the power to get it sorted.
The PGA Tour has asked him to become involved in brokering a deal with the Saudi Public Investment Fundâs golf-mad governor Yasir Al-Rumayyan. Theyâve been trying to thrash this out since June 2023 and every aspect has, so far, been top secret.
That is, until Trumpâs involvement. He clearly wants an agreement and more importantly needs to be seen publicly as the catalyst. Thatâs the art of his kind of dealmaking.
Never mind that for many, the source of the next tranche of money that will pour into the sportâs bulging coffers is so contentious. Now there seems little fear that Saudi Arabiaâs heavily criticised record on human rights will ever derail golfâs gravy train.
These are the good times, remember.
But golfâs future depends on people not being turned off by excessive earnings perceived as inappropriately high for what is on show.
How many people will watch LIV on Fox or ITV? Or, for that matter, the PGA Tour on the traditional golfing networks in the US and UK. Will this Septemberâs Ryder Cup carry its usual lustre now American players are being paid to represent their country?
Will Woods and McIlroyâs TGL simulator show capture the imagination of a new golfing audience? The jury is out on that one with much to debate.
Will Netflixâs third series of Full Swing produce heroic figures around who fans can rally? Or will we be turned off by the opulence of the gilded golfing life enjoyed by the biggest stars?
And will there still be scope for the uniquely heart-warming stories that golf has always generated?
The quest to improve âthe productâ is set to spell the end of Monday qualifiers for what will become 120 player tournaments on the PGA Tour next year.
Last week Will Chandler played his way into the Waste Management field in Arizona on the Monday and finished sixth after playing Sundayâs final round with world number one Scheffler.
These are the sort of stories that keep us dreaming. Cara Gainerâs first Ladies European Tour (LET) win is another of those â the 29-year-old Englishwomanâs play-off win in the Lalla Meryum Cup in Morocco last weekend is a much deserved breakthrough.
This week she is off to a more lucrative LET event â you guessed it â the Aramco Series event at Riyadh Golf Club in Saudi Arabia. But she will be playing for a fraction of the funds LIVâs men were fighting over.
Crisis, what crisis? You decide.